CALL MIKE NOW
FOR A FREE INITIAL ASSESSMENT:
Whether it's corporate media relations, non-profit
organization media relations or government media relations, Mike
Schwager works with key editors, reporters and producers of the
leading print, television and radio outlets to communicate his
clients' stories in clear, compelling and creative ways. He
always gets a hearing, and frequently an airing.
Mike says of this media placement capability: "I never communicate a story
unless and until I understand the media outlet being approached, after having
made an assessment of the angle or angles most likely to evoke a positive
"I always make my approach in the kind of way that signals to the journalist
that I am an ally, and see myself as a resource of news and information."
"Every communiqué in media publicity is creative, yet always to-the-point.
While I seek to "win" and gain coverage, my simultaneous goal is always to
cultivate relationships to the degree that I know I can return in the future
with other story ideas."
Mike Schwager provides value-added support to campaigns in corporate media
relations, non-profit organization media relations or government media relations
- support that makes a real difference. In addition to publicity, he also
supplies creative editorial services in the writing and placing of Op-Eds for
major newspapers, speechwriting, media interview training, and media consulting
(offering strategies and creative ideas that enhance an organization's media
relations/public relations programs and that link media relations campaigns to
an organization's advertising, cause-related marketing and/or marketing
To view media publicity "case histories" click here.