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Read Mike's Articles on:

Candidates' style versus substance: a media trainers' scorecard

Humanize Your On-Air Appearance

Getting Your Message Across

Using Publicity as a Creative Marketing Tool

The Art of Persuasive Pitching

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Louisiana World's Fair

During my tenure as president of Michael Klepper Associates, the 1984 Louisiana World's Fair, in New Orleans, was preceded by an event a year prior called the "One Year Countdown." It was the World Fair's first major promotional kickoff, and something spectacular needed to be arranged.

I convinced the Today Show to send Willard Scott to New Orleans - to do eight live remotes from the site of the coming World's Fair. I arranged with the World's Fair directors eight different staged scenarios that Willard could participate in, with dancers and other acts. It was a smash hit, and for two hours, during Willard's weather segments, each segment was expanded to include his routines and interviews with dancers, actors, musicians - and of course the Executive Director of the World's Fair.

One little sidenote: when I arrived in New Orleans prior to Willard's arrival, I fell in love with a restaurant I happened upon - Chef Paul Prudhomme's "Kay Paul's." I was so taken with Paul's cuisine, that I brought Willard to the restaurant, introduced him to the Chef, and it was the beginning of a long "love affair" - not only between Willard and Paul - but the prelude to many appearances by Chef Paul on the Today Show, for many years to come.