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Media Interview Training at TVtraining.tv
 

Read Mike's Articles on:

Candidates' style versus substance: a media trainers' scorecard

Humanize Your On-Air Appearance

Getting Your Message Across

Using Publicity as a Creative Marketing Tool

The Art of Persuasive Pitching

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How to Be a Great Media Spokesperson.

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954-423-4414

The National Spinal Cord Injury Assoc.

Helping Katrina Survivors with Severe Disabilities

Mike Schwager was told by philanthropist/entrepreneur Robert Klein that he wanted to give half a million dollars to the Clinton-Bush Katrina Relief Fund.  Mike counseled giving to a different charity, because he felt that while the Clinton-Bush Fund was doing good work, the contribution would be "lost in the shuffle" of thousands of other contributions.  Instead, Mike's advice was to focus on some "unsung hero" - a charity that had a very specific niche - that was involved with Katrina relief - and a group that needed the money and yet had fallen under the radar screen. 
 
Mike's research led him to The National Spinal Cord Injury Association, which was in the process of identifying and helping people with severe disabilities who survived Hurricane Katrina.  The NSCIA agreed to create a special restricted fund that would focus exclusively on Katrina survivors who were severely disabled. 
 
The Klein gift turned out to be the NSCIA's largest gift in its 57 year history.  Moreover, the creation of the fund may well become a magnet for an influx of gifts from additional donors, allowing the fund to grow.
 
The client is very pleased that his donation was able to make a real difference among real people in this very specific way; and the NSCIA is grateful for a gift that will make a huge difference in helping people with spinal cord injuries and other severe disabilities who survived Katrina.
 

Mike also wrote two Op-Eds, by-lined in Marcie Roth's name, which appeared in The Sun-Herald (of Biloxi, Mississippi) - and a shorter version for The Times (of Shreveport, Louisiana).

 

Click here for the Sun-Herald Op-Ed

Click here for the version written for The Times of Shreveport