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We represented a variety of magazines, including Modern Photography, Los Angeles
Magazine, McCalls Needlework & Crafts, Compute! Publications.
enormous amount of print and broadcast publicity was generated on behalf of
these and other ABC publications. Just two examples:
Modern Photography Magazine, we convinced the producers of The Today Show that
the editor of the magazine could bring the latest assortment of new, unusual
cameras into the studio, and display each one, demonstrating interesting or
unusual features. We even arranged in advance for one of Today's cameramen to
tie NBC's camera into the view from the latest camcorder, so that the viewing
audience would experience this view for themselves. A successful segment that
generated excellent exposure for the magazine.
McCalls Needlework & Crafts, in examining one of their recent issues, we
noticed a story about the winners of a national contest for dolls made by
needlework. We again convinced The Today Show that we could deluge their set
with dozens of lavish, colorful dolls, and bring the first prize winner (and
her doll) into the studio for an interview with Jane Pauley, along with the
editor-in-chief of McCalls. A long, successful segment that reaped positive
results for the magazine.
this client, we were also interested in generating meaningful corporate
publicity for its then-president, Robert Burton. One of the highlights here was
the successful placement of a full-page story on Mr. Burton and ABC Publishing
in the Sunday business section of The New York Times.