Cause Related Marketing

By Sandra Doyle

Tuesday, March 21, 2006

Cause Related Marketing, Celebrity Networking, Book Titling


Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing, an activity in which businesses join with charities or causes to market an image, product, or service for mutual benefit.

June 28, 2006
Many companies wish to form public relations alliances with non-profit causes and non-profit organizations.  Many non-profit organizations wish to form public relations alliances companies and corporations - alliances that can help them gain additional financial support.  Mike Schwager can help your non-profit organization or company find the right partner.  Forming partnerships with humanitarian or non-profit organizations can help boost your public relations image if you are a company; and it can help increase your bottom-line if you are a non-profit organization.
Once an alliance has been established, Mike can generate an effective media relations campaign, to develop publicity and media relations programs that will help heighten public awareness about your company or non-profit.
Mike Schwager is also an excellent celebrity networker on behalf of companies and non-profits, helping to find famous celebrities who will add cache and value to your non-profit organization's image, or your company's image.
One other area of expertise Mike is known for, is to title books, and to create slogans for your company.  Mike is a superb book titler, and slogan developer, and can find the perfect title for your book, or a slogan for your company.